Print + Digital Marketing

Lowcountry Business Spotlight

Shared postcard marketing that puts your business in front of thousands of Charleston-area residents - at a fraction of the cost of solo mailings.

LowCoDeals + Lowcountry Business Spotlight = Maximum Exposure

How Spotlight Works

1

Join a Campaign

12-15 non-competing businesses share a postcard mailing

2

Target Your Area

Choose specific Charleston ZIP codes to reach your ideal customers

3

We Handle Everything

Professional design, printing, and USPS mailing - all included

4

Track Results

QR codes link to your LowCoDeals page for trackable conversions

Why Shared Postcard Marketing?

Solo direct mail is expensive. Sharing a postcard with other local businesses makes professional print marketing accessible to businesses of all sizes.

Cost Comparison

Solo postcard mailing50-70¢/card
Spotlight shared postcard3-10¢/card

Reach the same households for a fraction of the cost. Savings depend on campaign size.

What's Included

  • Professional postcard design
  • High-quality cardstock printing
  • EDDM or targeted mailing
  • QR code linking to your deals
  • Campaign tracking & reporting
  • Coordination with other businesses
Bundle & Save

LowCoDeals + Spotlight = Maximum Reach

Combine digital deals with print marketing for the best results.

Spotlight Only

Just the postcard campaign, no digital presence.

Postcard design & printing
Targeted mailing
No digital deal page
No QR code tracking
Recommended

LowCoDeals + Spotlight

Full digital + print marketing integration.

Postcard design & printing
Targeted mailing
Digital deal page on LowCoDeals
QR code tracking & analytics
20% off Spotlight campaigns

Premium & Enterprise subscribers qualify for the discount.

Example Campaigns

Downtown Charleston

15,000 postcards to downtown ZIP codes

~$1,200

per business (12 businesses)

Mount Pleasant

20,000 postcards to Mt. Pleasant area

~$1,500

per business (12 businesses)

Tri-County

50,000 postcards across Lowcountry

~$2,500

per business (15 businesses)

Prices are estimates. Final pricing depends on quantity, design complexity, and mailing method.

Print + Digital Integration

Trackable QR Codes

Each Spotlight postcard includes a QR code that links to your LowCoDeals page. Track exactly how many scans convert to claims.

Digital Deal Page

Postcard recipients can claim your deal digitally, get a QR code, and redeem it in-store. No printing coupons needed.

Unified Analytics

See postcard scans alongside your LowCoDeals metrics. Understand your true cost per acquisition.

Ongoing Visibility

Postcard recipients who visit your page may become regular LowCoDeals users, seeing your future deals automatically.

Ready to Reach More Customers?

Get a custom quote for your Spotlight campaign. Tell us your target area and we'll put together a plan that fits your budget.

LowCoDeals Premium & Enterprise subscribers get 20% off all Spotlight campaigns.